For this issue of WOOL, we looked at trends that live at the intersection of new tech, shifting consumer habits and plucky business ideas. We ploughed through dozens and figured out that trend picking is coming of age. In fact, we are willing to bet that trend-picking itself is going to be a trend this year. We are glad we started something fun last year and now the whole world is catching on.
We picked those which we think ripple and reveal opportunities well beyond the natural habitats where we found them. Trend watchers, brands owners and thought leaders should take note - it's not just about the cool tech. Even as tech makes deeper inroads into daily lives, humans are reacting with indulgence, weariness and outright caution to these friendly transgressions.
And agile brands are not waiting to get caught in the crossfire of adulation, regulation and activism. They are thinking on their feet, going beyond good intentions and making it an everyday mission to win the trust and loyalty of consumers.
In TECH HUMANS, we chronicle the world beyond wearables, as devices and artificial intelligence get physically closer to us and make human-machine interaction as natural and intuitive as imaginable. How are different demographics accepting the march of the devices? It depends on whether you are an anxious millennial or an adaptive senior from the boomer generation - find out more in INDULGENT ADULTHOOD.
How might your consumers react to the increasing privacy concerns and what they might do to dial down the digital in their daily life - take a cue on these from INCOGNITO INDIVIDUALS and DIGITAL DETOX.
And to cap interesting dynamics at play, we introduce you to examples of STAKEHOLDER BRANDS that are innovating to building and retaining the trust of their consumers.