When noted chef and food pioneer Ferran Adrià was once asked what he likes to have for breakfast, his reply was simple: “I like to eat a different fruit every day of the month.” Imagine if you could create an organizational culture where everyone could do that with ideas.
Great organizations expect curiosity and encourage creativity. They are open to ideas from multiple industries, domains, fields, et.al. In my world, we describe this as "non-obvious thinking".
So how do you get started? Imagine you are leading or participating in yet another brainstorm at work designed to come up with a basket of ideas. When you are faced with that overflowing whiteboard, take a step back and encourage participants (and yourself) to see the bigger picture.
Pay attention to innovation in industries outside your own. Encourage your people to interact with unfamiliar ideas and people. Reward them for thinking outside their job titles. And most of all, encourage their curiosity.
The fact is, sometimes curiosity could mean seeking and acquiring “useless” knowledge. Yet curious people save ideas the way travelers collect frequent flier miles – as momentary rewards for later redemption. The patterns linking seemingly unrelated or useless ideas together often emerge only with time and thoughtful contemplation.
These intersections can be beautiful and insightful. Sometimes they can even be game-changing.
This edition of WOOL features some of the most important new trends that will define business in the coming year. You’ll learn how "Outrageous Outsiders" are changing long-standing industry biases and "Approachable Luxury" is defining a new reality for brands in all industries. Also, how our shifting understanding of gender is driving a surge in "Ungendered" products and services
The trends in this issue of WOOL are meant to inspire this kind of thinking and to encourage more of this type of curiosity.