TRENDS

3.1

No Gender Profiles

Alongside the blending of gender and the challenging of gender stereotypes is the rise of anonymity to mask gender in situations where it might be used to measure people unfairly or keep them from getting recruited or hired for certain types of jobs. The past year has seen a dramatic growth in technology platforms and solutions aimed at solving the problem. Platforms like Blendoor, Nottx, and GapJumpers all offer some type of blind hiring technology to allow recruiters to protect themselves from unintentional gender bias when screening applicants for jobs.

The Canadian government made a commitment this past year to testing a name blind hiring policy and a team in Buenos Aires created a browser plugin called No Gender Profiles for HR and hiring professionals to mask someone’s name and gender when you visit their LinkedIn profile page.

3.2

The 'X'

Several US States including California, New York and Oregon have passed legislations allowing individuals to select a gender-neutral choice of "X" on driver’s licenses and ID cards. Internationally. Australia is generally credited as the first country to allow a gender-neutral option to be selected on National Passports or ID cards and has since been joined by a growing list of just under ten countries (so far) including Germany, Canada, and India who also allow for a third gender option.

3.3

Ungendered Emoji

For the digital world, there is now an ungendered emoji option. Created by Google employee and designer Paul Hunt, a gay male himself, a series of ungendered emojis were approved by the Unicode Consortium (the little known nonprofit Silicon Valley group responsible for standardizing emojis globally)

3.4

Target

The role of gender has been one of the most debated topics in toy design over the past few years, leading many toy makers to create more gender-neutral packaging and retail stores to stop using separate “boy” and “girl” aisles in stores for toys. Earlier this year, UK retailer John Lewis announced it would be removing gender specific labels from clothing. Target had already removed gender based signage from its toy section, and in anticipation of the back to school season in Fall of 2017, the retailer partnered with global kids' brand Toca Boca to launch a gender neutral kids clothing collection.

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