TRENDS

GAMIFIED NUTRITION

A good diet is all about self-regulation. Every day we make multiple choices that impact our health needs, such as

  • What to eat
  • How much to eat
  • What time to eat

But reading an article about how toxic caffeine can be for the 100th time does not help us drop the habit or even reduce our intake. In contrast, TrendHunter.com’s research has shown people are far more receptive when companies use game-dynamics to deliver diet related messages.

Gamified nutrition uses elements that one can see in video games. You can earn points, badges, advance to new levels etc. Moreover, when people share their experience online, they are be able to compete with peers for rewards, perks etc. Companies motivate people to integrate the brand better into their lives and reward behaviours that drive brand loyalty. For every short-term goal accomplished, whether it’s taking a vitamin or going to the gym, consumers are rewarded with an achievement through their phones, which, in turn, drive them to stay on top of their regimen.

According to Alight’s 2017 Consumer Health Mindset Study, at the moment, 46% people are worried that unhealthy habits will soon catch up with them. In the absence of affordable healthcare, the need for low cost apps will heighten although we expect a wide adoption even by those with access and insurance coverage. Governments will continue to invest in these apps in order to lower the burden on the healthcare systems. Carrot, developed in partnership with the Public Health Agency of Canada, is one example.

TrendHunter.com’s research has shown people are far more receptive when companies use gamedynamics to deliver diet related messages. Gamified nutrition uses elements that one can see in video games. You can earn points, badges, advance to new levels etc

4.1

Gamified DTC Vitamin Apps

Care/of offers personalized, packaged vitamins and gamifies the process of taking the pills with the use of its app. People can track their progress and earn rewards for being consistent. They are prompted to answer a health and lifestyle related survey on the site, based on which, vitamins and supplements are recommended.

4.2

Temperature-Tracking Drink Containers

Drinki is for people who don’t drink enough water throughout the day. This water bottle is also a hydration tracker. If a bottle displays a smiley face, it means hydration levels are optimum! If it’s sad, it means the person has not had a sip in 1-2 hours. If its eyes are X’s, it means a red flag. It also features a temperature gauge.

4.3

Gamified Social Dieting Apps

KaleKam incorporates the experience of eating together with the motivation of eating healthy. Connecting to both Snapchat and Instagram, the app uses AI to track how healthy your food is. People can take pictures of what they are eating, challenge friends to join, institute group challenges and adopt a healthier lifestyle.

4.4

Dietary Gaming Apps

Allergy Reality is a fun mobile game for those dealing with restrictive diets such as people dealing with celiac disease, lactose intolerance etc. This game is interactive and prompts people to label products in a virtual pantry or play food-based word scrambles so that they gain better food knowledge and make informed decisions.